Energy is big business…and I’m not just talking the kind that flows through power cables. The likes of Red Bull, Monster and Relentless are multi-million pound industries now, with us looking to get that instant ‘pick-me-up’ to get through the day. The next step in the energy drink market was efficiency. We don’t want to have to sit and drink a whole can of energy, we want it in one teeny tiny bottle.
Hence the birth of the ‘energy shot’. These have since gone on to appeal to an even wider marker, by claiming not only to give us enough of a buzz to want to run a marathon – twice- but to ALSO meet a plethora of nutritional needs in one 60ml swoop!
How demanding are we?!
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